UnderTheArch Premium Planning (UPP) was founded in February 2022. Feeling financially stagnant, there was a high need to become financially literate despite having a good job that was taking care of me and my family. With these thoughts in mind, I decided to become educated in the following:  
  • Investment Platforms 
    • Robinhood, CoinBase, Fidelity, Charles Schwab, Webull, MooMoo, Vanguard, Blackrock, CashApp, etc.
  • Investment Tools 
    • Cypto, Stocks, ETFs, Index Funds, Treasury Bills, Bonds, Real Estate, etc
  • Tax Code 
    • Impacts against W2 earners, Real Estate owners, and Business owners
    • Tax Deductions
Within the first quarter of 2022, I learned Crypto and Stocks are high risk investment tools and ETFs, Bonds, and Index Funds provide the beginning investor an easier medium and lower risk investment strategy. 
UnderTheArch Premium Planning started to move forward after studying the US Tax Code starting the 2nd qtr of 2022. Understanding the US tax code showed real estate investors, entrepreneurs, and business owners gain more tax benefits than W2 earners. Owning real estate provides a tremendous amount of tax breaks and deductions. This really enlightened me to start on a journey to not only help me and my immediate family but other individuals seeking to understand how the United States financial system runs.
I networked throughout the rest of 2022 and picked up a vast amount of knowledge on why the stock market rises and falls, how the Federal Reserve is key in why the stock market moves the way it does, how interest rates impact the overall economy and stock market, and lastly how I need to plan, set goals, and execute to those goals in an ever changing volatile financial and economic environment.
What has your team accomplished? With 2022 being a learning year, 2023, 2024, and 2025 has brought UnderTheArch Premium Planning (UPP) wealth building accomplishments within 401K, taxable brokerages, and IRA accounts throughout its client base.  Investing in Crypto, Money Markets, Treasury Bills, Fixed Income Funds, Technical stocks, Artificial Intelligence stocks, Index funds, and Exchange Traded Funds (ETFs) has been rewarding over the last three years and has provided financial gains. Establishing low risk, medium risk, and high risk investment strategies has also provided wealth building within our client base and personal accounts. 
What is UPPs primary investing focus? 

  • UPP primarily focuses on long term and swing trading investing strategies. UPP does not focus on day trading investing strategies. See definitions below for each type of investment strategy.

    • Long Term Investing Trading: Is a strategic approach in which traders or investors commit capital to assets for extended periods, seeking to benefit from compounding returns and underlying growth rather than temporary price movements.

      • Key Characteristics

        • Holding period: Assets are typically held for more than one year, often five, ten, or even decades, to benefit from long-term price appreciation and compounding returns.

        • Strategy: Decisions are based on fundamental analysis—focused on the intrinsic value, financial strength, and growth potential of the investment—rather than reacting to short-term market volatility.

        • Objective: The primary goal is to realize significant returns as the asset appreciates over time and to potentially earn income (e.g., dividends) or benefit from compounding growth.

        • Risk and patience: Requires a higher level of patience and a tolerance for market fluctuations, with a belief in long-term growth outweighing temporary declines.

    • Swing Trading: Targets price movements occurring over days or weeks, using technical analysis and flexible strategies to profit from market swings, with a keen focus on timing and risk management.

      • Key Characteristics

        • Time frame: Trades usually last from one day up to several weeks, not months or years.

        • Trading style: Utilizes technical analysis—such as moving averages, support/resistance, and momentum indicators—to identify entry and exit points.

        • Goal: To profit from short- and intermediate-term price moves, whether upward (buying long) or downward (selling short).

        • Flexibility: Swing traders can go with the current market trend or trade counter to the trend, depending on the setup.

        • Risk management: Employs defined profit targets and stop-loss orders for precise control over risk.

    • Day Trading: Consists of actively buying and selling financial assets within the same day to profit from fleeting price changes, demanding a high level of vigilance, discipline, and risk tolerance.

      • Key Characteristics

        • Time frame: All positions are closed before the end of the trading day, sometimes held for just seconds to hours.

        • Trading approach: Relies heavily on technical analysis, market trends, and real-time data for trading decisions.

        • Goal: Profit from short-term price fluctuations rather than long-term value appreciation.

        • Instruments: Commonly involves stocks, ETFs, currencies, commodities, options, and cryptocurrencies.

        • Leverage: Day traders often use margin accounts and leverage to amplify potential returns, but this also increases risk exposure.

        • Risk and discipline: Requires significant time commitment, discipline, and risk management due to rapid market movements and the possibility of substantial losses